I am a ... {insert profession}

Use first-person (I, me, my, we). First-person conveys intimacy, so it is like you are talking directly to your audience. Decide who your target audience is and write to that person or group. Write about how and why you want to help your target audience. Write about what makes you unique. This will showcase your style, especially if you have a particular program, assessment, or model that you use.